A 90-day Meta campaign breakdown for a local heating and cooling company.Case Study: Generating Consistent HVAC Leads in Vancouver
330+ Qualified Leads Generated in 90 Days
Industry: HVAC
Location: Greater Vancouver
Campaign Duration: 90 Days
Ad Spend: $10,304
Average Cost Per Lead: $31
The Objective
The goal was to generate consistent, qualified leads for residential heating and cooling services while lowering overall customer acquisition cost.
The company previously relied heavily on referrals and inconsistent seasonal demand. They needed a predictable digital lead system.
The goal was to generate consistent, qualified leads for residential heating and cooling services while lowering overall customer acquisition cost.
The company previously relied heavily on referrals and inconsistent seasonal demand. They needed a predictable digital lead system.
The Results
Over a 90-day period:
332 qualified leads generated
Consistent daily lead flow
$31 average cost per lead
Strong local reach and engagement
The campaign created predictable inbound demand and allowed the business to scale marketing spend confidently.
What This Means
Instead of relying on word of mouth, the company now operates with a repeatable paid acquisition system that generates steady lead volume during peak seasonal demand.
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